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Walgreen Boots Alliance

CASE STUDY

CLIENT

Walgreens Boots Alliance

TARGET

Professionals looking for employment

WBA - Walgreens Boots Allience are a huge organisation which are the mother company of over 160 brands. Walgreens in the USA and Boots in the UK have come to together to create the largest cosmetic and pharmaceutical company in the world.

The aim was to produce a careers website for them which would also been a representation of their employees and what the business was building towards.

Discovery UI/UX Design Sketching Wireframing

5000+

EMPLOYEES WORLDWIDE

100+

owned brands

100%

Increase in conversion

My Role

My role consists of working closely with the client to produce end-to-end user focused creative websites. Progressing through all the relevant stages of a design cycle and educating the client appropriately. I work closely with the data team and like to use a mixture of quantitative and qualitative research in my design to reinforce my theories.

Problem statement

WBA struggled with recruiting good talent for their very wide spread business. My task was to help produce this through creative and enagaging design and help rebrand themself to become attractive for young people to want to apply for them.

To reach all demographics types to want to apply to work at WBA

To create a highly creative and engaging website

To back-up my theories and design decisions with data

To work closely with copywritters and art directors to align all other mediums with this project.

User and customer research

The first stage of this project was to create user personas based on what the client already knew about their demographic. I was then able to use these user personas to map out content inside the wireframes and priortise certain peices of content based on the personas likes/interests and needs.

Project process

Before jumping into design, I set up my design environment in sketch to ensure a grid structure which could be applied to the whole site. This made it much easier when transitioning over to the developer to create his responsive breakpoints

Prototypes and testing

I created two different prototypes for WBA - one in Principle which allows more animation and creativity and can be watched as a video (below), and one in Invision to provide the client with a quick and easy snapshot.

VISIT SITE

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